Wrong.london, a subsidiary of the Danish design company HAY, focuses on cutting-edge lighting design. Spearheaded by Sebastian Wrong, the brand is recognized for its innovative lighting solutions which showcases its commitment to pioneering design and high-quality craftsmanship. With products affordable to a broad audience, their catalog includes outstanding designs like the Turn On, PC, Noc, Rope Trick, and Pion lamps. Wrong.london stands out for their extraordinary quality witnessed in items such as the Cloche, 30 degrees, Sinker, and Marble lamps, presenting a comprehensive range of lighting that emphasizes both functionality and aesthetic appeal.

Popular lamps from HAY

Among Wrong.london's diverse and captivating lighting collection are table, wall, pendant, floor, and ceiling lamps. Notable designs include the simple yet stylish Turn On table lamp, the creatively designed Cloche table lamp, and the 30 degrees pendant made from oak plywood, which introduces a warm ambiance into any setting. The brand also features exceptional pieces like theRope Trick,Sinker,Noc,Marble, andPClamps, each embodying Wrong.london's ethos of innovative design and quality.

Sebastian Wrong and the story behind HAY

As the creative force behind Wrong.london, Sebastian Wrong collaborates with both established and emerging talents within the lighting design sphere. With a team comprised of acclaimed designers like Pierre Charpin and Berjan Pot, Wrong brings a mix of experience and fresh perspectives to the brand. The inception of Wrong.london in spring 2016 marked a deeper collaboration between Wrong and HAY, resulting in a brand that now represents the lighting division of HAY. Sebastian Wrong's transition from a sculpture student to the creative director of Wrong.london, including a stint at FLOS, outlines his significant impact on the design world and his vision for Wrong.london's future.